Herb Lubalin Booklet
While designing this booklet on Herb Lubalin, I wanted to nod to his style of design without overpowering his design. I incorporated his typographical style to the splash pages as well as the front and back cover. My main priority was to give the book a clean museum wall feel. The booklet not only touches on his upbringing and education but it also showcases his poster designs, typefaces as well as his infamous logo and branding projects.
