Loma
Loma is a luxurious bakery and coffee shop located in the heart of NYC. My younger sister Paloma dreams to open her own bakery one day, hence the name 'Loma'. I wanted to help her get started by giving her a beautiful, vibrant brand. Loma’s logo can be presented stacked and horizontal, giving it diverse usage. I chose warm energetic colors to give the brand a fun and vibrant feel. The colors yellow, pink, and orange reflect the delicious pastries and jams that Loma has to offer. I wanted the logo to be the main identifier for the brand, so I made a pattern with the logo and used it as a design element across the entire brand and packaging. I also made additional patterns and design elements using parts of the logo, like the lines to add an extra flare while keeping the branding cohesive. You will see simple and elegant graphics across branding and advertising, letting color and white space speak for itself. The use of simplicity in the brand gives Loma a high end and luxurious appeal targeting the audience of working city locals. The Loma brand is unique and special because it tells a story through name, color, graphics, and design.
